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Strategic Direction 7: Vision Advancement

We will create and promote a shared understanding of WCU's future around our areas of distinction, student support, and faculty and staff initiatives.

Goal 7.1: Promote Quality and Excellence

Promote an institutional vision of quality and excellence in academic and administrative programs and activities.

  • 7.1.1: Regularly review and enhance messages for new faculty, staff, and students to ensure early introduction to and understanding of, the University’s strategic vision, history, and culture.
  • 7.1.2: Ensure consistency among vision messages from all internal sources to include reinforcement of WCU’s role as a regional institution through its involvement in the NC Promise tuition plan and emphasis of UNC-approved institutional areas of distinction.

Goal 7.2: Vision and External Communities 

Facilitate a shared understanding of the institution’s strategic vision among the University’s external communities.

  • 7.2.1: Create and grow a meaningful hybrid blend of virtual and face-to-face engagement opportunities that equip both alumni and leadership boards to better advocate, serve, and contribute to Western Carolina University.
  • 7.2.2: Regularly complete a competitive analysis and external perception research to develop a reputation strategy, and a current market analysis to tailor the university’s messaging accordingly

Goal 7.3: Mix of Financial Resources 

Maximize and target a balanced and diverse mix of financial resources that will enable achievement of the University’s strategic vision.

  • 7.3.1: Explore innovative revenue generation strategies to minimize the cost of higher education to students, as far as practicable.
  • 7.3.2: Implement a comprehensive plan to increase significantly the advocacy efforts among elected officials on behalf of University and system priorities, adjusting as necessary due to shifts in the external or political landscapes.
  • 7.3.3: Seek private support through philanthropic gifts and grants to increase support for academic excellence and the student experience, diversity, equity, and inclusion, regional engagement, athletic facilities, unrestricted annual support, and other philanthropic priorities to increase the baseline of philanthropic support.
  • 7.3.4: Increase the number, value, and competitiveness of sponsored research proposals while increasing research support and productivity.
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